◆ E-COMMERCE & D2C CASE STUDY

16x Revenue Growth at 5.2x ROAS

We scaled online store sales by restructuring ad accounts around hero SKUs, launching rapid UGC creative testing, and optimizing checkout conversion rate.

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16x Revenue

From Stagnant Ad Spend To A 16x Online Revenue Boom

Before entering, the brand was struggling with low conversion rates and rising customer acquisition costs. We conducted a deep funnel audit, built high-converting product landing pages, and scaled Meta DPA + Google Shopping ads while holding a profitable 5.2x ROAS.

Hero SKU Scaling

Focused 80% of initial ad budget on top-performing bestseller products.

Rapid UGC Ad Testing

Tested 15+ creator hooks and unboxing video ad variations every week.

Checkout CRO

Streamlined mobile cart and checkout flows to increase conversion rate by 64%.

deconstruct

Online revenue up 16x at a steady 5.2x+ ROAS.

Full funnel performance for Deconstruct's ingredient-led skincare range across Meta and Google. We rebuilt the account around the hero SKUs, sharpened creative testing, and scaled ad spend without letting efficiency slip. Over six months, online revenue boomed by 16 times while return on ad spend held above five, and new customer acquisition cost fell along the way.

Meta Ads Google Ads D2C Funnel ROAS Scaling Skincare

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Case Study